22 September 2008

Cash Cash Cash

Cash is what makes your business run, run out of it and you are technically insolvent and will be out of business very quickly. Failure to manage cash is probably the number one reason companies fail. Work out how to manage your cash balances and you will be on the road to success and keep your business heading for success.

Cash is the life blood of any company its importance can not be understated, when it stops flowing and you don't have access to it the whole company grinds to a halt. Being asset rich and cash poor is a severe problem and can happen to any businesses. Two points in time where cash flow issues are most likely to occur are at start up and during expansionary phases. It is during these times that cash burn occurs quicker than other times as management are often focused on sales and other performance indicators. The one performance indicator they fail to check is cash on hand, if cash is not coming in and not available the business will grind to a halt very quickly.

To avoid cash flow issues you need to be preparing cash flow budgets and forecasts. These can be as detailed as day to day cash receipts and disbursements by individual debtor and creditor all the way out to monthly cash flow budgets for the year.
Preparing at a day by day level will help to focus your attention on what is happening at the most basic level. It will also cause you to reconsider where the companies money is going and is it a necessity; can receipts be brought in sooner and can creditors be delayed. Getting down to this level of detail can reap many rewards by way of improved working capital opening up opportunities for cash to be put to work better elsewhere in your business.

If you are already preparing cash flow budgets it is good to get in the habit of checking cash flows through the company's bank accounts weekly if not daily. You should know that your company has a sufficient cash to see out the next day, week and month. If you can see that it is not going to make it to the next week or month take action today. Organise short term financing, see if you can bring forward your debtors, postpone creditors, turn excess inventory in to cash.

Cash flow budgeting and cash management is important and the following books may help you begin putting in a cash flow management strategy in your company:
Cash is like keeping the blood flowing through your veins when it stops you stop. Keep your cash flowing so your company will live a long and prosperous life.